Our latest case study with Carroten reveals something remarkable: a coordinated TikTok strategy didn't just build online buzz—it drove double-digit sales increases at Target stores nationwide.
The results speak for themselves:
-21M+ TikTok views
-1,199 unique creator videos
-Store associates reporting customers showing TikTok videos while shopping
-Target expanding Carroten's in-store footprint based on launch velocity
The takeaway?
Beauty consumers don't shop in channel silos. They discover on TikTok, research online, and often buy in-store for immediate gratification.
Smart brands aren't choosing between digital and physical—they're creating integrated strategies that make each channel stronger.
