At SAYN, we believe the most compelling brand stories begin with a deep understanding of a founder’s vision. That philosophy guided our recent conversation with Agatha Relota Luczo, founder of Furtuna Skin and double-certified olive oil sommelier, whose innovative approach to skincare begins not in a lab, but in the soil of her regenerative farm in Italy.

In this exclusive interview, Agatha shares how her land-first methodology not only produces exceptional ingredients but also restores the environment that nurtures them. Her commitment to sustainable cultivation is the foundation of some of today’s most potent and transformative skincare formulations.

This is the essence of partnership at SAYN. We don’t simply showcase remarkable brands—we immerse ourselves in their philosophy, passion, and purpose. Every founder has a “why” that gives meaning to their “what,” and when we understand that at its core, we can tell their story in a way that genuinely connects with consumers.

Explore the full interview here.